Vehicle Dynamics Group (VDG) is an event management company that specializes in automotive marketing events. Established in 2000, its principals, Jud Buchanan and Keith Townsend, bring together a wealth of experience in automotive marketing, event management and motorsports consultancy to create experiential marketing events for a variety of clients.

Media launch, national dealer meeting, consumer ride and drive, or sales and technical staff training – VDG’s strategic approach draws on the product’s strengths and marketing objectives as the program focal point. From concept development, to travel coordination, to fleet management, to almost everything in between, VDG has the experience and resources to provide your turn-key solution. 

Experiential Marketing 
At VDG, we coined experiential marketing events to describe what we do – connecting with your audience in a tactile and emotional way that only comes from firsthand experience. Creating truly unique events that will give your audience the opportunity to experience, touch, and feel through the seat-of-their pants everything that your product has to offer. Presented in the context of a communications plan, and always highlighting the product’s strengths and the consumer benefits.

Whether using a snow-filled sand quarry, a private forestry road, some twisty two-lane blacktop, or on a world famous racetrack, VDG can develop the experiential event that speaks to your marketing objectives.